You are currently viewing From Patchy Visibility to Thriving Leads: A Synthetic Grass Supplier’s Success Story in Australia

From Patchy Visibility to Thriving Leads: A Synthetic Grass Supplier’s Success Story in Australia

Client: Synthetic Grass Supplier

Location: Australia


The synthetic grass supplier, based in Australia, was struggling to generate significant organic traffic to their website. They wanted to increase their online visibility, attract more potential customers, and ultimately drive more leads through organic channels


DigiKnights, a leading SEO reseller service, took on the challenge and implemented a comprehensive SEO strategy tailored to the client’s specific needs. The following steps were taken:

  • Keyword Research:
    Extensive keyword research was conducted to identify relevant keywords with high search volume and low competition in the synthetic grass industry.
  • On-Page Optimization:
    The client’s website underwent thorough on-page optimization to improve its visibility to search engines. This included optimizing meta tags, headers, URLs, and content to align with targeted keywords.
  • Content Creation:
    Engaging and informative content was created to showcase the client’s expertise in synthetic grass products. This included blog posts, articles, and landing page optimization to attract and engage potential customers.
  • Local SEO:
    To target the Australian market specifically, DigiKnights implemented local SEO strategies, including optimizing Google My Business listings, citation building, and local directory submissions.
  • Link Building:
    A strategic link building campaign was executed to enhance the client’s website authority and increase its visibility in search engine rankings. This involved acquiring high-quality backlinks from reputable sources within the synthetic grass industry.


The efforts of DigiKnights led to remarkable success for the synthetic grass supplier:

Organic Traffic Growth:

Over the course of the campaign, the client experienced a significant increase in organic traffic by 120%. This surge in website visitors resulted from improved search engine rankings for targeted keywords.

Leads Through Organic Channels:

The optimized SEO strategy generated tangible results, with the client consistently receiving 15 high-quality leads every month through organic channels. These leads were a direct result of the increased visibility and improved website rankings.


Through a strategic and customized SEO approach, DigiKnights successfully helped the synthetic grass supplier in Australia achieve remarkable growth in organic traffic by 120% and generate a consistent stream of 15 leads every month through organic channels. This case study showcases DigiKnights’ ability to deliver exceptional results and drive tangible business success for its clients in the highly competitive synthetic grass industry.