Not every firm has the financial means to handle everything in the rapidly evolving digital marketing. Customers demand an extensive package that includes social media, web design, SEO, and more. But it is not always the best idea to hire a full-time SEO team.
White label SEO can help with that.
By using this, you can provide your clients with SEO services under your name without having to do it yourself. You simply handle clients while working with another company to handle SEO. It is that simple.
Let’s break this down with real talk about what white label SEO is, how it helps, and how you can use it to grow your business.
White Label SEO: What Is It?
Consider this: Your client needs SEO, and you manage a marketing agency. However, you lack an SEO team member. Working with a third-party SEO service is preferable to turning away the client or trying to figure it out. Behind the scenes, they handle all the labour. Send your client the results by using your logo and branding.
That’s white label SEO in action.
While your partner manages the SEO effort, you maintain control over the client connection. The client is not aware that another team is involved. Even if you did not develop a single meta tag yourself, you still appear to be the expert.
Why Do Agencies Use White Label SEO?
SEO takes time; let’s face it. Research, content, links, audits, and a large deal of patience are all necessary. Trying to handle SEO on top of everything else can quickly become messy if you run a web design firm or other digital agency.
Global agencies should choose white label SEO for the following reasons:
1. Save Time and Headaches
You do not have to start from scratch while assembling a team. You are not required to train others. Even staying up to speed with Google updates is not a concern for you. All of this stuff is handled for you by the top SEO companies. You focus on your strengths.
2. Provide Clients with Additional Services
You can still provide SEO even if you do not have an internal SEO team. It gives the impression that your agency is more detailed and efficient. There is no reason for your clients to look elsewhere.
3. Achieve Better Outcomes
SEO is competitive, let’s be honest. It is difficult to remain on top of it unless you do it daily. The top SEO companies work on this full-time. They know what is effective. Your clients achieve greater outcomes when you collaborate with them, strengthening your reputation.
What Services Come with White Label SEO?
Many services are often offered by SEO companies. There is more to it than just adding keywords and getting backlinks. Here’s what you can expect:
- Keyword research
- Competitor analysis
- Technical audit
- Content writing
- Link building
- Monthly reports
- Advanced on-page SEO
Advanced on-page SEO is, in fact, a major component of it. Changing a few headlines and adding keywords is not enough. Improved title tags, meta descriptions, headings, internal links, mobile responsiveness, loading speed, and even structured data are all part of this process to make a website better for both people and search engines.
Even with a large number of backlinks, a website will not rank if its on-page content is poor.
Reselling SEO: What Is It?
White label SEO is also called reselling SEO. They both function in similar ways. You pay a supplier a set amount for SEO services, which you then resell to your clients at a price of your choosing.
Here is a quick example:
Suppose you have a customer who wants SEO. You get a quote from your SEO provider—maybe $400/month. You then sell the same service to your client for $800/month. Your profit? $400/month.
It is clean and scalable.
Just keep in mind that your reputation is on the line when you resell SEO. Therefore, always select a reliable supplier who can offer outcomes without taking shortcuts.
How to Pick the Top SEO Companies for White Label Projects
This is an important factor. Your reputation will be directly impacted by the service you select. If they mess up, your client will not blame them—they will blame you. You need to pick your partner wisely because of this.
Here are some things to look for:
1. Actual Experience
What is the duration of their SEO experience? Have they previously collaborated with agencies? Can they display the outcomes of real customer campaigns?
2. Clear Communication
Can you speak to an actual individual when you need help? Do they explain things clearly? Do they talk in circles?
3. Custom Plans
Are they able to offer customised plans for different types of businesses? Not every client will benefit from a one-size-fits-all SEO strategy.
4. Proficiency in On-Page SEO
Are they only establishing backlinks and calling it a day, or do they have any knowledge of advanced on-page SEO?
5. Genuine Reporting
Do they provide you with detailed evaluations that contain accurate data? Can someone who is not an SEO professional understand them?
Be sure you check each of these.
What Makes White Label SEO Different from Hiring Freelancers?
Some people ask, “Why not just hire a freelancer instead of using a white label provider?” Good question.
The problem is that, while freelancers might be fantastic, they are mostly one-person operations. Your client’s work stops if they become ill, take a vacation, or disappear (yes, it does happen). There is a team behind the work when working with a white label SEO company. They follow procedures. They fulfil deadlines. You become more reliable.
Additionally, white label suppliers typically assist. You have someone to call in case your client has a question or there is a problem. Working with a freelancer is unpredictable.
Is White Label SEO Right for You?
Yes, white label SEO is a wise choice if you are an agency owner looking to provide SEO without the effort of handling it all yourself. It is effective for:
- Digital marketing agencies
- Web design companies
- PR firms
- Content agencies
- Freelancers managing multiple clients
Reselling SEO is essentially the best option if your clients request SEO and you do not want to develop a team.
How to Make White Label SEO Work Smoothly with Your Team
Adding white label SEO to your agency should not seem like managing two teams at once; rather, it should be easy. But you must have a proper setup from the beginning for it to happen. Good communication boosts productivity and ensures that assignments are completed on schedule. Here is how to make it go smoothly right away.
Set Clear Roles
Make certain that everyone on your team is aware of their functions. Your staff is in charge of billing, proposals, and customer relations. Link building, complex on-page SEO, keyword tracking, and audits are all handled by the white label SEO partner.
Use Shared Tools
Make use of tools that are beneficial to both parties, like shared drives or project boards. You can avoid wasting time on lost files or email chains in this way. And updates are also visible to anyone in real time.
Standardise Reports
Avoid producing new reports each month. Give your SEO partner one report format to work with. Continue to use your logo on it. Make sure it includes important wins, traffic, and rankings. It should be clear to read so that customers will not have any questions.
Stay in Touch
If your SEO service is excellent, do not keep quiet. Set up a meeting for once or twice a week.. Ask questions, look over client updates, and talk about ongoing development. Being skilled helps you maintain client trust when reselling SEO.
What About Pricing?
The flexibility of price is one of the best features of white label SEO. The majority of companies offer personalised bids or fixed packages, so you are always aware of your expenses. This suggests that you have control over your profit margin.
Begin modestly, test with a single client, then grow when you are ready. No pressure, no risk.
Final Thoughts
SEO grows every year, and the demand for it is always there. More businesses wish to appear on Google. But not all agencies are set up to handle SEO within the organisation, and that is okay.
White label SEO provides the offer of full SEO services without the overhead. You receive professional assistance, tried-and-true methods, and more time to concentrate on your strong points. Whether it is link building, keyword research, or sophisticated on-page SEO, the work is completed correctly. You deal with the customer. They remain content. You expand your company.
Additionally, reselling SEO is one of the simplest methods to increase the value you provide to your clients and boost your profit if you already offer digital services.
At the end of the day, success comes down to choosing the best SEO providers—the ones who care about results as much as you do. With reliable white-label SEO services, Digiknights is here to support the growth of your agency.